Michael Anicito CFP®, AIF®

President and Founder

Mike has been serving clients since 1999. Mike is a graduate of St. John's University where he earned his Bachelor's degree in Business Administration, with a concentration in Finance.

His career began spending over 10 years at large financial institutions. Seeing the direction of larger firms and the way they treated their clients, Mike decided to become and independent financial planner in 2011. Mike believes that the financial planning process is the cornerstone of a planner-client relationship. It is paramount that his clients feel comfortable and confident that the plan he puts in place is geared towards pursuing their stated goals and objectives.

As an independent CERTIFIED FINANCIAL PLANNER™, Mike can span across the financial universe to deliver suitable products and services for his clients, without regard to one company's contracts or agreements. Mike is an advocate for his clients, not for a big company.  He has earned his designation of Accredited Investment Fiduciary (AIF®) by putting his client's needs at the pinnacle of his relationships.  This has always been the implied foundation of building a successful and sustainable financial planning practice.  

Mike currently resides in Metuchen, New Jersey with his wife and three young children.  His free time is spent with his family, playing tennis, and learning about horticulture.